What exactly is Japanese Hair Straightening
a.k.a. Thermal Reconditioning?

    Japanese Permanent Hair Straightening is known as such because its country of origin is Japan and it actually does make curly Hair straight. Created by Yuko Yamashita in the early 90's, The Yuko System Permanent Hair Straightening System was awarded a Japanese patent in 1995. Following that, Yuko System Hair Straightening made it's debut in the United States in 2000 after it was awarded a United States patent. It was initially very expensive, around $1000, and finding a qualified Hair Stylist to do the work was also quite difficult.

    This patented Permanent Hair Straightening system is extremely safe for all Hair types when it is performed by a qualified Permanent Hair Straightening technician, like Master Chemical Specialist Drew Groh. In about four hours Drew, his team comprised of Chemical Specialist Tawny Roberson and Chemical Specialist Alma Gomez along with Yuko System, can turn your Hair from curly and unruly into straight and manageable. Most Permanent Hair Straightening clients cut their Hair Styling time down to well below half and enjoy the freedom of Hair that won't frizz up in humid and moist climate. And yes, Yuko System Permanent Hair Straightening is actually permanent! The greater majority of clients will not see any of their original curl re-appear in the treated Hair. Check out our Hair Straightening FAQ page for more information on how this system is actually permanent.

Japanese Permanent Hair Straightening
Comes To Newport Beach.

    In April 2002 Chemical Specialist Drew Groh learned the complicated art of Permanent Hair Straightening from the Yuko System salon educators at the Yuko System Salon in Beverly Hills California. Once his Hair Straightening education was complete, Drew immediately began his Permanent Hair Straightening career by performing two Hair Straightening's on his very first day back from training and has continued to perform an average of two Hair Straightening's a day for the last seven years. Unbeknownst to Drew, in just a couple of months of completing his training, Japanese Permanent Hair Straightening was about to become a wild craze and there would only be a handful of trained Hair Stylists to handle the new demand.

Japanese Permanent Hair Straightening hits the
LA Times and the Orange County Register!

    Summer 2002 both the LA Times and the Orange County Register run full page and half page articles, respectively, on Japanese Permanent Hair Straightening and now the cat was officially out of the bag. As a result Drew, who's was already extremely busy keeping up with his current Permanent Hair Straightening demand, was launched head first into a new form of Permanent Hair Straightening madness. Aided by an assistant Drew maintained his schedule of performing two to three Permanent Hair Straightening's a day. This Permanent Hair Straightening "madness" afforded Drew the opportunity to gain experience by permanently straightening a wide variety of Hair types including chemically treated and even completely bleached Hair.

Nine Years Later. Bragging Rights!

    Winter 2011 and Drew is still one of the most respected Permanent Hair Straightening technicians in the country. He is not only highly respected by clients, but by Yuko System as well as Yuko Yamashita. During the past nine years Drew has conservatively performed over 4500 hair straightening's and has earned the privilege of helping Yuko System, on more than one occasion, test and report on new Permanent Hair Straightening chemicals and Hair Straightening home care products. As an additional privilege Drew has attended countless numbers of additional advanced Permanent Hair Straightening classes, two of which were taught to Drew personally by Miss. Yuko herself. Drew stays in contact with Yuko System on a weekly basis ensuring that he always has the most up to date information regarding this patented beauty wonder! It is safe to say that with such an impressive level of experience and education, Drew's expertise in Permanent Hair Straightening is second to none.